PGDM in Marketing Management
Post Graduate Diploma in Management ( PGDM ) in Marketing Management is a highly sought-after program designed for individuals aspiring to build a career in the dynamic field of marketing. This program focuses on equipping students with advanced knowledge, practical skills, and strategic thinking required to thrive in today’s competitive business environment. Here’s an overview of what this program entails: 1. Overview of PGDM in Marketing Management PGDM in Marketing Management is a specialized program that blends theoretical concepts with real-world applications. It typically spans over two years, divided into four semesters. The curriculum is designed to cover various facets of marketing such as consumer behavior, brand management, digital marketing, sales, and market research. 2. Key Subjects Covered Some of the core subjects that are often covered in this program include: Marketing Strategy : Understanding market dynamics, positioning, and competitive analysis. Consumer Behavior